Public health branding [electronic resource] : applying marketing for social change /
by Evans, W. Douglas; Hastings, Gerard, Professor.
Material type:
BookPublisher: Oxford : Oxford University Press, 2008Description: 1 online resource (xvi, 304 p.) : ill.ISBN: 9780191724060 (ebook) :.Subject(s): Public health -- Marketing | Health promotion | Branding (Marketing)Online resources: Oxford scholarship online Summary: In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
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In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
Description based on print version record.
Includes bibliographical references and index.
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