Nichols, Judith E.
By the numbers : using demographics and psychographics for business growth in the '90s / Judith E. Nichols. - Chicago, Ill. : Bonus Books, c1990. - viii, 289 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 265-282.
0929387457
Consumers' preferences.
Marketing.
Business forecasting.
Psychographics.
304.6 / NIB
By the numbers : using demographics and psychographics for business growth in the '90s / Judith E. Nichols. - Chicago, Ill. : Bonus Books, c1990. - viii, 289 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 265-282.
0929387457
Consumers' preferences.
Marketing.
Business forecasting.
Psychographics.
304.6 / NIB