Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /
edited by James E. Fletcher.
- New York : Van Nostrand Reinhold, c1981.
- viii, 336 p. : ill. ; 29 cm.
Includes bibliographical references and index.
0442224176
80019536
Broadcasting--Research--Handbooks, manuals, etc.
Radio audiences--Research--Handbooks, manuals, etc.
Television viewers--Research--Handbooks, manuals, etc.
384.544072 / HAN
Includes bibliographical references and index.
0442224176
80019536
Broadcasting--Research--Handbooks, manuals, etc.
Radio audiences--Research--Handbooks, manuals, etc.
Television viewers--Research--Handbooks, manuals, etc.
384.544072 / HAN