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Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues / edited by James E. Fletcher. - New York : Van Nostrand Reinhold, c1981. - viii, 336 p. : ill. ; 29 cm.

Includes bibliographical references and index.

0442224176

80019536


Broadcasting--Research--Handbooks, manuals, etc.
Radio audiences--Research--Handbooks, manuals, etc.
Television viewers--Research--Handbooks, manuals, etc.

384.544072 / HAN
Last Updated on September 15, 2019
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