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Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /

by Fletcher, James E.
Material type: materialTypeLabelBookPublisher: New York : Van Nostrand Reinhold, c1981Description: viii, 336 p. : ill. ; 29 cm.ISBN: 0442224176.Subject(s): Broadcasting -- Research -- Handbooks, manuals, etc | Radio audiences -- Research -- Handbooks, manuals, etc | Television viewers -- Research -- Handbooks, manuals, etc
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Non Fiction 384.544072 HAN (Browse shelf) 1 Available 321496

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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