Advertisements / (Record no. 131040)
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000 -LEADER | |
---|---|
fixed length control field | 01586cam a22003254a 4500 |
001 - CONTROL NUMBER | |
control field | 15456036 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161205100413.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080918s2010 mnua j b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2008040702 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781599203454 (hardcover) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
-- | BD-DhUL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5829 |
Item number | .C66 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Connolly, Sean, |
Dates associated with a name | 1956- |
245 10 - TITLE STATEMENT | |
Title | Advertisements / |
Statement of responsibility, etc. | by Sean Connolly. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Mankato, Minn. : |
Name of publisher, distributor, etc. | Smart Apple Media, |
Date of publication, distribution, etc. | 200. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 46 p. : |
Other physical details | ill. col. ill. ; |
Dimensions | 28 cm. |
490 0# - SERIES STATEMENT | |
Series statement | Getting the message |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references (p. 45) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
Form subdivision | Juvenile literature. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising and children |
General subdivision | Juvenile literature. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Young consumers |
General subdivision | Juvenile literature. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0828/2008040702.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
No items available.