Advertisements /
by Connolly, Sean.
Material type:
BookSeries: Getting the message.Publisher: Mankato, Minn. : Smart Apple Media, 200Description: 46 p. : ill. col. ill. ; 28 cm.ISBN: 9781599203454 (hardcover).Subject(s): Advertising -- Juvenile literature | Advertising and children -- Juvenile literature | Young consumers -- Juvenile literatureOnline resources: Table of contents only
Contents:
Summary: "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future.
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Includes bibliographical references (p. 45) and index.
The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future.
"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
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