Advertising, promotion & supplemental aspects of integrated marketing communications / (Record no. 140971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01475cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11863145 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222163822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991208s2000 txua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99074297 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211131 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S54 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Edition number | 21 |
| Item number | X2446 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, promotion & supplemental aspects of integrated marketing communications / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising, promotion, and supplemental aspects of integrated marketing communications |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 674 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Purchased | Non Fiction | General Stacks | X2446 | Dhaka University Library | 658.82 X2446 |