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Advertising, promotion & supplemental aspects of integrated marketing communications /

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BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c2000Edition: 5th ed.Description: xxix, 674 p. : ill. (some col.) ; 29 cm.ISBN: 0030211131.Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications; Advertising promotion.Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingOnline resources: Contributor biographical information | Publisher description | Table of contents only

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Dhaka University Library General Stacks	Non Fiction	658.82 X2446 (Browse shelf)	1	Available		X2446

Includes bibliographical references and indexes.

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