Consumers' attitude towards brand switching : (Record no. 245107)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181206142130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181206s2018 bg a|||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| Modifying agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | NEC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neger, Meher |
| 245 10 - TITLE STATEMENT | |
| Title | Consumers' attitude towards brand switching : |
| Remainder of title | a study on telecommunication sector in Bangladesh / |
| Statement of responsibility, etc. | Meher Neger |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dhaka : |
| Name of publisher, distributor, etc. | University of Dhaka, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [1], xvi, 105 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 30 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Thesis (Ph.D.)--Department of Marketing, University of Dhaka, Session: 2015-2016. Bibliography: p. 90-98 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-12-06 | 2018-12-06 | Dhaka University Library | 2018-12-06 | Books | Gift | Non Fiction | Rare Collection | 509014 | Dhaka University Library | 658.827 NEC |