Consumers' attitude towards brand switching : a study on telecommunication sector in Bangladesh /
by Neger, Meher.
Material type: BookPublisher: Dhaka : University of Dhaka, 2018Description: [1], xvi, 105 p. : ill. (some col.) ; 30 cm.Subject(s): BrandsItem type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Dhaka University Library Rare Collection | Non Fiction | 658.827 NEC (Browse shelf) | Available | 509014 |
Thesis (Ph.D.)--Department of Marketing, University
of Dhaka, Session: 2015-2016.
Bibliography: p. 90-98
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