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Consumers' attitude towards brand switching : a study on telecommunication sector in Bangladesh /

by Neger, Meher.
Material type: materialTypeLabelBookPublisher: Dhaka : University of Dhaka, 2018Description: [1], xvi, 105 p. : ill. (some col.) ; 30 cm.Subject(s): Brands
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Books Books Dhaka University Library
Rare Collection
Non Fiction 658.827 NEC (Browse shelf) Available 509014

Thesis (Ph.D.)--Department of Marketing, University
of Dhaka, Session: 2015-2016.
Bibliography: p. 90-98

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Last Updated on September 15, 2019
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