Branding strategies of daily newspaper industry in Bangladesh / (Record no. 254604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00707nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211118120117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211011s2020 bg a|||| mb|| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | GHB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghosh, Arup Kumar. |
| 245 00 - TITLE STATEMENT | |
| Title | Branding strategies of daily newspaper industry in Bangladesh / |
| Statement of responsibility, etc. | Arup Kumar Ghosh. |
| Medium | [MPhil Thesis] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dhaka : |
| Name of publisher, distributor, etc. | University of Dhaka, |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 138 p. in various pagings : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. xvi-xvii. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-16. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference |
| Source of acquisition | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Collection code | Barcode | Shelving location | Lost status | Damaged status | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gift | 2021-10-11 | Dhaka University Library | Not For Loan | 2021-10-11 | Reference | Non Fiction | 521473 | Rare Collection | Dhaka University Library | 658.4012 GHB |