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The marketing of library and information services /

by Cronin, Blaise.
Material type: materialTypeLabelBookSeries: Aslib reader series ; v. 4. Publisher: London : Aslib, 1981Description: 360 p. : ill. ; 26 cm.ISBN: 0851421539; 0851421547 (pbk.).Subject(s): Libraries -- Public relations | Information services -- Public relations | Information services -- Marketing | Libraries -- Marketing
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Non Fiction 021.7 CRM (Browse shelf) Available A267227

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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