TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products /
by Pettis, Chuck.
Material type:
BookPublisher: New York : AMACOM, c2000Description: xiii, 222 p. : ill. ; 24 cm.ISBN: 0814402437 :.Subject(s): High technology -- Marketing | Technological innovations -- Marketing | Brand name products
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Books
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Dhaka University Library General Stacks | Non Fiction | 620.0068 PET (Browse shelf) | Available | 402397 | ||
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Books
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Dhaka University Library General Stacks | Non Fiction | 620.0068 PET (Browse shelf) | 1 | Available | 464506 |
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| 620.00420285 KIG Geometry of design : | 620.0068 HAR Harvard business review on managing high-tech industries / | 620.0068 PET TechnoBrands : | 620.0068 PET TechnoBrands : | 620.04 Human factors engineering | 620.1 Applied experimental psychology / | 620.1 Applied experimental psychology / |
Includes bibliographical references and index.
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