Hospitality marketing : an introduction /
by Bowie, David; Buttle, Francis.
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 2004Edition: New ed.Description: 350 p. : ill. ; 25 cm.ISBN: 9780750652452 (pbk.); 0750652454 (pbk.).Subject(s): Hospitality industry -- MarketingReview: "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 647.94 BOH (Browse shelf) | 1 | Available | 442878 |
Includes bibliological references and index.
"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.
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