Hospitality marketing : an introduction /

by Bowie, David; Buttle, Francis.

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BookPublisher: Oxford : Butterworth-Heinemann, 2004Edition: New ed.Description: 350 p. : ill. ; 25 cm.ISBN: 9780750652452 (pbk.); 0750652454 (pbk.).Subject(s): Hospitality industry -- MarketingReview: "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Dhaka University Library General Stacks	Non Fiction	647.94 BOH (Browse shelf)	1	Available		442878

Includes bibliological references and index.

"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket.

Dhaka University Library Online

Hospitality marketing : an introduction /

by Bowie, David; Buttle, Francis.