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Marketing management casebook /

by Boyd, Harper W [comp.]; Davis, Robert Tyrrell [joint comp.].
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1976Edition: Rev. ed.Description: ix, 710 p. : ill. ; 24 cm.ISBN: 0256018375.Subject(s): Marketing -- Management -- Case studies
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658.8 BOF Fashion marketing / 658.8 BOF Fashion marketing / 658.8 BOM Marketing management casebook / 658.8 BOM Marketing management casebook / 658.8 BOM Marketing management casebook / 658.8 BOM Marketing management casebook / 658.8 BOM Marketing management casebook /

Includes index.

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