Strategic market planning : problems and analytical approaches /
by Abell, Derek F; Hammond, John S [ ].
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall : 1979Description: xii, 527 p. : ill. ; 24 cm.ISBN: 013851089X :.Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.8 ABS (Browse shelf) | Available | A247788 | ||
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| 658.8 ABS Strategic market planning : | 658.8 ABS Strategic market planning : | 658.8 ABS Strategic market planning : | 658.8 ABS Strategic market planning : | 658.8 AGM Marketing policies / | 658.8 AGM Marketing policies / | 658.8 AGO Outlines of marketing / |
Includes bibliographical references and index.
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