Marketing : an introductory text /
by Baker, Michael J.
Material type:
BookSeries: The Irwin series in marketing.Publisher: Boston : Irwin, 1996Edition: 6th.Description: xvii, 577p. : ill. ; 25 cm.ISBN: 0333663233.Subject(s): Marketing
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| 658.8 BAM Marketing : | 658.8 BAM Marketing : | 658.8 BAM Marketing : | 658.8 BAM Marketing : | 658.8 BAM Marketing strategy and management / | 658.8 BAM Marketing strategy and management / | 658.8 BAM Marketing strategy and management / |
Includes bibliographical references and index
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