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Strategic marketing /

by Cravens, David W; Piercy, Nigel.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill/Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : ill. ; 27 cm.ISBN: 9780078028908.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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658.8 CRM Marketing decision making : 658.8 CRM Marketing management / 658.8 CRS Strategic marketing / 658.8 CRS Strategic marketing / 658.8 CRS Strategic marketing / 658.8 CRS Strategic marketing / 658.8 CRS Strategic marketing /

Includes bibliographical references and indexes.

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