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Marketing management : text and cases /

by Dalrymple, Douglas J; Parsons, Leonard J [joint author.].
Material type: materialTypeLabelBookSeries: Wiley/Hamilton series in marketing.Publisher: New York : Wiley, c1976Description: ix, 643 p. : ill. ; 25 cm.ISBN: 0471191302.Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
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Books Books Dhaka University Library
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658.8 DAM Marketing management / 658.8 DAM Marketing management / 658.8 DAM Marketing management / 658.8 DAM Marketing management : 658.8 DAM Marketing management : 658.8 DAM Marketing management : 658.8 DAM Marketing management :

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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