Elements of marketing /
by Converse, Paul Dulaney; Huegy, Harvey W. (Harvey Wilborn) [joint author.]; Mitchell, Robert Victor [joint author.].
Material type:
BookPublisher: Englewood Cliffs, N.J., Prentice-Hall 1965Edition: 7th ed.Description: xv, 710 p. : illus. ; 24 cm.Subject(s): Marketing
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