Critical marketing studies /
by Tadajewski, Mark; Maclaran, Pauline.
Material type:
BookSeries: SAGE library in marketing. Publisher: London : SAGE, 2009Description: 3 v. : ill. ; 25 cm.ISBN: 9781847875709 (set : alk. paper); 184787570X (set : alk. paper).Subject(s): Marketing | Consumer behavior | Marketing research
Contents:
v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRI (Browse shelf) | V.1 | Available | 475594 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRI (Browse shelf) | V.2 | Available | 475595 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRI (Browse shelf) | V.3 | Available | 475596 |
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| 658.8 COT Theory in marketing : | 658.8 COT Theory in marketing : | 658.8 COW World marketing : | 658.8 CRI Critical marketing studies / | 658.8 CRI Critical marketing studies / | 658.8 CRI Critical marketing studies / | 658.8 CRM Marketing decision making : |
Includes bibliographical references.
v. 1. The development of critical perspectives in marketing -- v. 2. Theoretical and empirical perspectives in critical marketing studies -- v. 3. Marketing, ethics and society: criticial reflections.
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