Behavioral and management science in marketing /
by Davis, Harry L; Silk, Alvin J; Cook, Victor J; Institute of Management Sciences. College on Marketing.
Material type:
BookPublisher: New York : Wiley, c1978Description: v, 273 p. : ill. ; 25 cm.ISBN: 047107179X.Subject(s): Marketing -- Congresses | Consumers' preferences -- Congresses | Advertising -- Congresses | New products -- Congresses
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.8 BEH (Browse shelf) | Available | 305143(D) |
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 BEC Cases in marketing management / | 658.8 BEC Cases in marketing management / | 658.8 BEC Cases in marketing management / | 658.8 BEH Behavioral and management science in marketing / | 658.8 BEI Industrial marketing for results / | 658.8 BEI Industrial marketing for results / | 658.8 BEI Industrial marketing for results / |
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Includes bibliographies and index.
There are no comments for this item.