Financial services marketing : an international guide to principles and practice /
by Ennew, Christine; Waite, Nigel.
Material type:
BookPublisher: Amsterdam : Boston ; London ; Butterworth-Heinemann, 2007Edition: 1st ed.Description: xvi, 400 p. : ill. ; 24 cm.ISBN: 0750669977 (pbk.); 9780750669979 (pbk.).Subject(s): Financial services industry -- MarketingOnline resources: Publisher description
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ENF (Browse shelf) | 1 | Available | 441559 |
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| 658.8 EAM Integrated marketing : | 658.8 EAM Integrated marketing : | 658.8 EAM Integrated marketing : | 658.8 ENF Financial services marketing : | 658.8 ENM Marketing principles / | 658.8 ENM Marketing principles / | 658.8 ENM Marketing principles / |
Includes bibliographical references p. 381-389 and index.
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