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Strategic marketing : in the customer driven organization /

by Bradley, Frank.
Material type: materialTypeLabelBookPublisher: Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003Description: xv, 287 p. : ill. ; 24 cm.ISBN: 0470849851 (alk. paper).Subject(s): Marketing -- Management | Marketing
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Non Fiction 658.8 BRS (Browse shelf) 1 Available 492745

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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