Foundations of marketing theory : toward a general theory of marketing /
by Hunt, Shelby D.
Material type: BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2002Description: xv, 323 p. : ill. ; 24 cm.ISBN: 8120322401.Subject(s): MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 658.8001 HUF (Browse shelf) | 1 | Available | 412957 | |
Books | Dhaka University Library General Stacks | Non Fiction | 658.8001 HUF (Browse shelf) | 2 | Available | 414469 |
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658.8 ZES Services marketing : | 658.8 ZES Services marketing : | 658.8 ZES Services marketing : | 658.8001 HUF Foundations of marketing theory : | 658.8001 HUF Foundations of marketing theory : | 658.8001 MAR Marketing : | 658.8001 MAR Marketing : |
Includes bibliographical references p. 289-308 and index.
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