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Foundations of marketing theory : toward a general theory of marketing /

by Hunt, Shelby D.
Material type: materialTypeLabelBookPublisher: Armonk, N.Y. : M.E. Sharpe, c2002Description: xv, 323 p. : ill. ; 24 cm.ISBN: 8120322401.Subject(s): Marketing
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Books Books Dhaka University Library
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Non Fiction 658.8001 HUF (Browse shelf) 1 Available 412957
Books Books Dhaka University Library
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Non Fiction 658.8001 HUF (Browse shelf) 2 Available 414469
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658.8 ZES Services marketing : 658.8 ZES Services marketing : 658.8 ZES Services marketing : 658.8001 HUF Foundations of marketing theory : 658.8001 HUF Foundations of marketing theory : 658.8001 MAR Marketing : 658.8001 MAR Marketing :

Includes bibliographical references p. 289-308 and index.

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Last Updated on September 15, 2019
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