Organizing and implementing the marketing effort : text and cases /
by Cespedes, Frank V.
Material type:
BookPublisher: Reading, Mass. : Addison-Wesley, c1991Description: xiii, 818 p. : ill. ; 25 cm.ISBN: 0201510448.Subject(s): Marketing -- Management -- Case studies | Sales management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.802 CEO (Browse shelf) | 1 | Available | 356088 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 CEO (Browse shelf) | 2 | Available | 356089 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 CEO (Browse shelf) | 3 | Available | 356090 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 CEO (Browse shelf) | 4 | Available | 356091 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 CEO (Browse shelf) | 5 | Available | 356092 |
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| 658.802 BUP The PIMS principles : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 COE Environmental marketing : |
Includes bibliographical references and indexes.
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