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Basic marketing : a managerial approach /

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.
Material type: materialTypeLabelBookSeries: Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1984Edition: 8th ed.Description: xvii, 841 p. : ill. ; 24 cm.ISBN: 0256030197.Subject(s): Marketing -- Management
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Books Books Dhaka University Library
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Non Fiction 658.8 MCB (Browse shelf) 1 Available A131048
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCB (Browse shelf) 2 Available 307417
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCB (Browse shelf) 3 Available 308496
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCB (Browse shelf) 4 Available 309710
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658.8 MCB Basic marketing / 658.8 MCB Basic marketing / 658.8 MCB Basic marketing : 658.8 MCB Basic marketing : 658.8 MCB Basic marketing : 658.8 MCB Basic marketing / 658.8 MCE Essentials of marketing /

Includes bibliographical references and indexes.

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