Library Logo
Normal view MARC view ISBD view

Measuring advertising effectiveness /

by Lucas, Darrell Blaine; Britt, Steuart Henderson [joint author.].
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing and advertising. Publisher: New York : McGraw-Hill, 1963Description: 399 p. : ill. ; 23 cm.Subject(s): Advertising -- United States
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 LUM (Browse shelf) 4 Available A157456
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 LUM (Browse shelf) 5 Available A157457
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 LUM (Browse shelf) 6 Available A157458
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 LUM (Browse shelf) 7 Available A157459
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 LUM (Browse shelf) 8 Available A157460

includes index.

Includes bibliography.

There are no comments for this item.

Log in to your account to post a comment.
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login