Strategic marketing /
by Cravens, David W.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c2000Edition: 6th ed.Description: xvi, 752 p. : ill. ; 25 cm.ISBN: 0070275432.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 CRS (Browse shelf) | Available | 393867 |
Includes bibliographical references and index.
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