Marketing classics : a selection of influential articles /
by Enis, Ben M; Cox, Keith Kohn.
Material type:
BookPublisher: Boston : Allyn and Bacon, c1988Edition: 6th ed.Description: xii, 544 p. ; 24 cm.ISBN: 0205113796 (pbk.); 0205116450 (International ed. : pbk.).Subject(s): Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.8 ENM (Browse shelf) | Available | 330615 | ||
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| 658.8 ENM Marketing classics : | 658.8 ENM Marketing classics : | 658.8 ENM Marketing classics : | 658.8 ENM Marketing classics : | 658.8 ENM Marketing classics : | 658.8 ENP Promotional strategy : | 658.8 ENP Promotional strategy : |
Includes bibliographies and index.
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