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Strategic marketing management : planning, implementation, and control /

by Wilson, R. M. S. (Richard Malcolm Sano); Gilligan, Colin.
Material type: materialTypeLabelBookSeries: Marketing series (London, England): Publisher: Oxford, England : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: xx, 827 p. : ill. ; 29 cm.ISBN: 075062244X (pbk.).Subject(s): Marketing -- Management
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