Strategic marketing management : planning, implementation, and control /
by Wilson, R. M. S. (Richard Malcolm Sano); Gilligan, Colin.
Material type:
BookSeries: Marketing series (London, England): Publisher: Oxford, England : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: xx, 827 p. : ill. ; 29 cm.ISBN: 075062244X (pbk.).Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 WIS (Browse shelf) | 1 | Available | 393971 | |
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Dhaka University Library General Stacks | Non Fiction | 658.802 WIS (Browse shelf) | 2 | Available | 393972 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 WIS (Browse shelf) | 3 | Available | 393973 |
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| 658.802 WES Strategic marketing : | 658.802 WES Strategic marketing : | 658.802 WIS Strategic marketing management : | 658.802 WIS Strategic marketing management : | 658.802 WIS Strategic marketing management : | 658.802 XAS Strategic marketing : | 658.802 XAS Strategic marketing : |
includes index.
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