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Essentials of marketing /

by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1988Edition: 4th ed.Description: xvi, 512 p. : ill. ; 24 cm.ISBN: 0256060096.Subject(s): Marketing
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Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCE (Browse shelf) 1 Available 317978
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCE (Browse shelf) 2 Available 317979
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCE (Browse shelf) 3 Available 317980
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCE (Browse shelf) 4 Available 317981
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 MCE (Browse shelf) 5 Available 317982
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658.8 MCB Basic marketing : 658.8 MCB Basic marketing / 658.8 MCE Essentials of marketing / 658.8 MCE Essentials of marketing / 658.8 MCE Essentials of marketing / 658.8 MCE Essentials of marketing / 658.8 MCE Essentials of marketing /

Includes index.

Bibliography: p. 475-491.

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