Essentials of marketing /
by Lamb, Charles W; Hair, Joseph F [jt. aut.]; McDaniel, Carl [jt. aut.].
Material type:
BookPublisher: Ohio : Thomson, 2006Edition: 5th ed.Description: xxxii, 544 p. : ill. ; 28 cm.ISBN: 032431664X.Subject(s): Marketing - Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 1 | Available | 460072 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 2 | Available | 460073 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 5 | Available | 470608 |
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| 658.8 KUM Managing Indian brands : | 658.8 KUP Professional selling / | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing : | 658.8 LAE Essentials of marketing : |
Includes bibliographical references and index.
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