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Strategic marketing : planning, implementation, and control /

by Weitz, Barton A; Weitz, Barton A; Wensley, Robin.
Material type: materialTypeLabelBookSeries: Kent series in marketing. Publisher: Boston, Mass. : Kent, c1984Description: x, 500 p. : ill. ; 24 cm.ISBN: 0534009719.Subject(s): Marketing
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General Stacks 		Non Fiction 658.802 WES (Browse shelf) Available 323069
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
658.802 STR Strategic marketing management / 658.802 WES Strategic marketing : 658.802 WES Strategic marketing : 658.802 WES Strategic marketing : 658.802 WIS Strategic marketing management : 658.802 WIS Strategic marketing management : 658.802 WIS Strategic marketing management :

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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