Marketing decision making : analytic framework and cases /
by O'Dell, William F. (William Francis).
Material type:
BookPublisher: Cincinnati : South-Western Pub. Co., c1984Edition: 3rd ed.Description: vi, 461 p. : ill. ; 23 cm.ISBN: 0538195207 (pbk.).Subject(s): Marketing -- Decision making | Marketing -- Decision making -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | 1 | Available | 321202 |
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| 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing and entrepreneurship in SMEs : | 658.8 MAR Marketing decision making : | 658.8 MAR marketing and sales management. / | 658.8 MAR Marketing Principles and practice / | 658.8 MAR Marketing Principles and practice / |
Includes bibliographies and index.
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