Marketing in the new era : combating competition in a globalizing economy /
by Panwar, J. S.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, 1997Description: 277p. ; 23 cm.ISBN: 0803993838; 080399382X; 817036633X; 8170366348.Subject(s): Marketing | Marketing -- India | Competition, International
Contents:
1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
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Dhaka University Library General Stacks | Non Fiction | 658.8 (Browse shelf) | Available | 420716 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 (Browse shelf) | Available | 414455 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 (Browse shelf) | Available | 420720 |
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| 658.8 Selling, principles and methods / | 658.8 Selling, principles and methods / | 658.8 Marketing in the new era : | 658.8 Marketing in the new era : | 658.8 Marketing in the new era : | 658.8 AAM Marketing research : | 658.8 AAS Strategic market management / |
Includes bibliographical references and index.
1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
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