Consumer behavior and managerial decision making /
by Kardes, Frank R.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: xviii, 457 p. : ill. ; 25 cm.ISBN: 8120322215.Subject(s): Consumer behavior | Decision making
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| 658.8342 FOC Context and cognition in consumer psychology : | 658.8342 FOC Context and cognition in consumer psychology : | 658.8342 HOB Buyer behavior : | 658.8342 KAC Consumer behavior and managerial decision making / | 658.8342 KAC Consumer behavior and managerial decision making / | 658.8342 KAC Consumer behavior and managerial decision making / | 658.8342 KAC Consumer behavior and managerial decision making / |
Includes bibliographical references (p. 417-439) and indexes.
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