Marketing management and strategy : a reader /
by Kotler, Philip; Cox, Keith Kohn.
Material type:
BookPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Edition: 4th ed.Description: x, 406 p. : ill. ; 24 cm.ISBN: 0135584531 (pbk.).Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 MAR (Browse shelf) | Available | 339411 |
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| 658.802 MAR Harvard business essentials : | 658.802 MAR Marketing human service innovations / | 658.802 MAR Marketing human service innovations / | 658.802 MAR Marketing management and strategy : | 658.802 MAR Marketing and sales management / | 658.802 MCM Market segmentation : | 658.802 MCM Market segmentation : |
Includes bibliographies.
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