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The market research toolbox : a concise guide for beginners /

by McQuarrie, Edward F.
Material type: materialTypeLabelBookPublisher: Thousand, Oaks, Calif. : Sage, c2006Edition: 2nd ed.Description: xvi, 205 p. ; 23 cm.ISBN: 1412913187 (cloth); 1412913195 (pbk.).Subject(s): Marketing research -- MethodologyOnline resources: Table of contents only | Publisher description | Contributor biographical information
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Non Fiction 658.8 MCM (Browse shelf) Available 477506

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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