Services marketing : text, cases & readings /
by Lovelock, Christopher H.
Material type:
BookSeries: Prentice-Hall series in marketing. Publisher: New Delhi : Pearson, 2011Edition: 7th ed.Description: xxi, 683 p. : ill. ; 26 cm.ISBN: 9788131759394.Subject(s): Professions -- Marketing | Service industries -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 LOS (Browse shelf) | 1 | Available | 481318 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LOS (Browse shelf) | 2 | Available | 481319 |
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| 658.8 LIM Marketing models / | 658.8 LOC Cases in marketing / | 658.8 LOM Marketing challenges : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : | 658.8 LOS Services marketing : |
Includes bibliographical references.
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