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Marketing research : measurement & method /

by Tull, Donald S; Hawkins, Del I.
Material type: materialTypeLabelBookPublisher: New Delhi: Prentic-Hill of India learing, 1987Edition: 4th ed.Description: 842p. : ill. ; 24 cm.ISBN: 0029468108.Subject(s): Marketing research
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Non Fiction 658.835 TUM (Browse shelf) 1 Available 324243
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658.835 TUM Marketing research : 658.835 TUM Marketing research : 658.835 TUM Marketing research / 658.835 TUM Marketing research : 658.835 TUM Marketing research : 658.835 WOM Marketing management perspectives and applications / 658.835 WOM Marketing management perspectives and applications /

Includes bibliographical references.

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