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Multinational marketing management /

by Keegan, Warren J.
Material type: materialTypeLabelBookSeries: Prentice-Hall international series in management.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1980Edition: 2d ed.Description: xxii, 613 p. : ill. ; 24 cm.ISBN: 0136050557.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
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658.8 KEM Multinational marketing management / 658.8 KEM Multinational marketing management / 658.8 KEM Multinational marketing management / 658.8 KEM Multinational marketing management / 658.8 KEM Marketing / 658.8 KEM Marketing interaction : 658.8 KEP Perspectives on strategic marketing management /

Includes bibliographies and indexes.

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