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Marketing : concepts and strategies /

by Pride, William M; Ferrell, O. C.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin Co., c1989Edition: 6th ed.Description: xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cm.ISBN: 039536938X.Subject(s): Marketing
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General Stacks 		Non Fiction 658.8 PRM (Browse shelf) 1 Available 345567
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658.8 PRM Marketing : 658.8 PRM Marketing : 658.8 PRM Marketing : 658.8 PRM Marketing : 658.8 PRM Marketing / 658.8 PRM Marketing : 658.8 PRU Understanding marketing :

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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