Marketing : basic concepts and decisions /
by Pride, William M; Ferrell, O. C [joint author.].
Material type:
BookPublisher: Boston : Houghton Mifflin, c1977Description: xix, 594 p. : ill. ; 26 cm.ISBN: 039524529X.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 PRM (Browse shelf) | 1 | Available | A209507 |
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| 658.8 PRM Marketing : | 658.8 PRM Marketing : | 658.8 PRM Marketing / | 658.8 PRM Marketing : | 658.8 PRU Understanding marketing : | 658.8 QUH How to market to consumers : | 658.8 RAI 500 qiang guo ji shi chang diao cha / |
Includes bibliographical references and index.
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