Quantitative analysis in marketing management /
by Moutinho, Luiz; Davies, Fiona; Goode, Mark.
Material type:
BookPublisher: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)Description: x, 331 p : ill. ; 23 cm.ISBN: 0471963399 (cloth : alk. paper); 0471964301 (pbk. : alk. paper).Subject(s): Marketing -- Management -- Statistical methods | Marketing -- Management -- Mathematical modelsOnline resources: Publisher description | Table of Contents
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.800151 MOQ (Browse shelf) | 1 | Available | 492755 |
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| 658.8001 SHM Marketing theory : | 658.8001 SHM Marketing theory : | 658.8001 SHM Marketing theory : | 658.800151 MOQ Quantitative analysis in marketing management / | 658.800182 KIQ Quantitative analysis for marketing management / | 658.800182 KIQ Quantitative analysis for marketing management / | 658.800182 KIQ Quantitative analysis for marketing management / |
Includes bibliographical references and index.
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