Marketing /
by Evans, Joel R; Berman, Barry.
Material type:
BookPublisher: New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987Edition: 3rd ed.Description: xxiv, 744, [76] p. : ill. (some col.) ; 24 cm.ISBN: 0023344105.Subject(s): Marketing
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Dhaka University Library American Studies Corner | Reference | 658.8 EVA (Browse shelf) | 1 | Not For Loan | 367149 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 EVM (Browse shelf) | 1 | Available | 309381 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 EVM (Browse shelf) | 4 | Available | 309476 |
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| 658.4 HEL Management / | 658.4 TEI Managing strategic change : | 658.42 DRI Innovation and entre-preneurship : | 658.8 EVA Marketing / | 659.1 CLA The want makers : | 659.1 SIM Issues in the economics of advertising | 659.10420973 SCA Advertising, the uneasy persuasion : |
Includes bibliographical references and indexes.
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