Essentials of marketing : text and cases /
by Lancaster, Geoffrey; Massingham, Lester.
Material type:
BookPublisher: London : New York ; McGraw-Hill, c1993Edition: 2nd ed.Description: 496 p. : ill. ; 23 cm.ISBN: 0077077288.Subject(s): Marketing | Marketing -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 1 | Available | 356243 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAE (Browse shelf) | 2 | Available | 356244 |
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| 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing : | 658.8 LAE Essentials of marketing : | 658.8 LAE Essentials of marketing / | 658.8 LAE Essentials of marketing / |
Includes bibliographical references and index.
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