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Cases in marketing strategy /

by Hise, Richard T; McDaniel, Stephen W.
Material type: materialTypeLabelBookPublisher: Columbus, Ohio : Merrill, c1984Description: xvii, 676 p. : ill. ; 26 cm.ISBN: 0675201039.Subject(s): Marketing -- Management -- Case studies
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Non Fiction 658.8 HIC (Browse shelf) Available 322312
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658.8 HES The supermarketers : 658.8 HIB Basic marketing : 658.8 HIB Basic marketing : 658.8 HIC Cases in marketing strategy / 658.8 HII Industrial marketing / 658.8 HIM Marketing dynamics : 658.8 HIM Marketing dynamics :

Includes bibliographies and index.

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Last Updated on September 15, 2019
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